Café Folgers à NYC

Now this is smart marketing. Folgers is the best!
A Gurerilla marketing campaign by the ad company Saatchi & Saachti for Folders has turned some New York City manholes into STEAMING CUPS OF COFFEE! (with pic goodness)

Clever, idea! ;-)

Super idée…

génial

notre café a un goût d’égout! allez-y! allez-y!

Excellent !!

Coffee flavored New York gutters for you
When every inch of washrooms is conquered can manholes be far away? So, here we go straight on the street. Saatchi & Saatchi�s new guerilla marketing campaign for Folgers have turned some manholes of New York City into advertising medium. Wonder, how…

the perspective isn’t very well done, but its a great idea.

C’est un idée fantastique! Mais pourqoui dégagent les regards (?) de New York de la vapeur?
(Sont-ils des regards en Français? Ils s’appellent “Manholes” en Anglais)

unless the campaign backfires and people think that folger’s coffee tastes like sewage

savez-vous qu’il est faux? photoshop

Is the photo digitally manipulated? Or did they actually turn the “manhole” into a a cup of steaming hot coffee? If so, I don’t think such a thing has ever been done before and for that, I think it’s a superb idea. ‘Tis very eye catchy.

this is photoshopped - no such maholes in nyc. how do i know? because i live here.

wonder if the scents wafting from the subterranean sewers will be more attractive to coffee drinkers

It makes absolutely no marketing sense. What type of market are they trying to attract? Bums?

i don´t write in francais, so so in english. i from chile visited ours page. i like very mush, sorry for mi lirycs.

… après le jus de chaussette … le jus d’égout.
hum certes la pub interpelle, mais pas dans le bon sens.

en tout cas j’irais pas boire ce café.

par contre ça me fait penser pour un autre sujet, pourquoi ne pas mettre sur le même principe un tube maquillé en cigarette au bout du pot d’échapement (ralongé pour le coup) des bagnoles en ville pour promouvoir une pub anti-tabac.

Il ne s’agit pas d’égout mais de simple vapeur d’eau. Typique du système de chauffage de New York. Donc pas d’odeur.

[...] Clever ad from New York. [...]

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[...] Creative Advertising This is some really clever advertising! New York City manhole covers turned into coffee ads.Link [...]

ja krevetko! Vsem sasat’!

cette pub dévalorise l’image du café